Silverstone Formula 1

Case Study

Driving a sports revolution in fan engagement

FIFA Football world cup in Germany saw the creation of a giant 32m Ø football 200m above Berlin. The world-famous TV Tower ball was converted into a giant football.

The area totalled 3 220m2 and is a huge tourist attraction as well as being Germany’s tallest building. The giant football stood proud and was visible all over Berlin throughout the duration of the tournament being photographed and shared by football fans, general tourists and locals alike.

Our skill to convert and adapt natural building elements for a wide variety of sports is our unique unmatched strength.